Drive traffic to your website
Blogging is important because it can drive traffic to your website. You could either write posts about your specific dog breeding activities that showcase your work or write more general posts that are more widely shareable. After all, everyone loves reading about dog.
Build relationships with new customers and keep existing ones
Existing customers will likely be interested in what you are currently doing and would happily read blog posts that feature updates about your dogs. Potential new customers might come across one of your articles shared on social media and become interested in your business. This can bring them to your website and might even have the opportunity to convert them into paying customers.
Build your brand
Blogging allows you to showcase your personality and everything that makes your brand unique. Showing people how your dogs are raised and cared for will also show your skills as a breeder, and this all feeds into your brand identity. Allows customers to connect with your business message and standards.
Once your website is done, a great step to further your brand is to incorporate social media into your advertising. Some breeders use YouTube, Facebook, and even Instagram pages that can extend their reach and turn a curious customer into a longtime client. YouTube, in particular, provides double the benefits; a cute video of your puppies romping on your property is all it takes to seal the deal and additionally reveals that you take excellent care of your animals.
Become an industry leader
Good quality, highly readable blog posts will position you as an industry leader because customers will be impressed by your industry knowledge and connection to the market.